News & Info

emotional-design

Before the very first page of a book has been read, you’ve already analyzed it in countless ways without even noticing. The paper stock, the thickness of the binding, the aroma, the color of the type and even the texture of the cover; the very character of the book is being dissected by the hand and eye at every moment.

In this brief second there is a dialogue between the reader and the object. This conversation is subtle and complex, but for most people it is entirely subconscious. This is because we rarely think about these things  —  we feel them instead. Read more...

user-centricity

Product pages for e-commerce websites are often rife with ambitions: recreate the brick-and-mortar shopping experience, provide users with every last drop of product information, build a brand persona, establish a seamless check-out process.

As the “strong link in any conversion,” product pages have so much potential. We can create user-centric descriptions and layouts that are downright appropriate in their effectiveness: as Erin Kissane says, “offering [users] precisely what they need, exactly when they need it, and in just the right form.” Read more...

Candace Presser, LCSW website homepage

Good Luck Candace Presser, LCSW

Shoosrocket is excited and proud to announce the completion of various design projects on behalf of Candace Presser, LCSW. Candace is a licensed clinical social worker who works with adolescents, adults, couples and families in both individual and group therapy using various modalities that are specifically customized to meet her clients needs. In support of her growing practice, Candace hired Shoosrocket for web, print and brand services. Read more…